Louise Baker MSc is an applied neuroscientist, clinical hypnotherapist, wellbeing ambassador to the spa and salon industry and psycho-sensory practitioner with over 11 years of experience supporting people affected by brain cancer.

She has developed and delivered neuroscience-informed hypnotherapy programmes for national charities and now works closely with the Made for Life Foundation and Made for life Organics skin care, offering workshops for those navigating cancer, uncertainty, and healing.

Louise is an international bestselling author and an expert voice in the growing field of AI-driven well-being. She is also an investor and voice guide for the pioneering platform Joinvital.ai, which delivers personalised hypnosis and meditation experiences using affective computing. Her work brings together future visioning, somatic calming techniques, and grounded neuroscience to support both clients and practitioners in managing high-stakes emotional states like Scanxiety. Louise’s unique approach blends clinical insight with compassion, making her a trusted figure in integrative health and an engaging speaker for audiences seeking depth, relevance.